Modern platform for relationship management

The project aims to develop an artificial intelligence-based Sensitivity platform to support companies in making decisions on dynamic management of the customer relationship and service process based on operational and behavioral data analysis.

Sensitivity will enable profiling of customers based on operational and behavioral data, obtaining recommendations on offers, advertising, customer journey and forms of marketing interaction, as well as churn analysis. The various functionalities will be realized using appropriate artificial intelligence algorithms supported by domain knowledge in sales psychology, including social influence theory.

Project co-financed by the European Union from the European Regional Development Fund under the Intelligent Development Program. Project implemented under the National Center for Research and Development competition: Operational Program Intelligent Development 2014-2020, Action R&D projects of enterprises. Fast Track – Digital Innovations